Tori Stevens | Keynote Speaker
(In collaboration with Iris Partnering)

THE PROJECT

From evolYOUtion to Tori Stevens

Tori Stevens is a transformational leadership expert, executive coach, speaker, and facilitator who works with leaders and organizations to create meaningful change through unconventional thinking, authentic leadership, and people-first strategies.

When I began working with Tori, she was transitioning from her existing brand, evolYOUtion, to building a brand centered around her own name and expertise.

The goal was to create a clear, cohesive marketing presence that positioned Tori as the brand and made it easier for prospective clients, organizations, and event planners to understand her work.

My Role

Brand Messaging
Website Content
Email Marketing
Social Media
Content Strategy
Copywriting
Creative Direction
Graphic Design
Campaign Development

The ChalleNGE

The Strategy

Tori had a strong body of work and a distinct point of view around leadership, innovation, authenticity, and individual contribution.

The challenge was translating that expertise into a consistent, recognizable digital brand.

The new marketing presence needed to:

Clearly communicate who Tori is
Explain her services and areas of expertise
Support her speaking and consulting work
Re-engage her existing audience
Create a consistent voice across channels
Give prospective clients a clear path to learn more and connect

Put Tori at the center of the story.

Rather than treating the rebrand as simply a visual change, I helped develop content around Tori's expertise, personality, perspective, and approach to leadership.

The strategy centered around three ideas:

CLARITY

Make her positioning and services easier to understand.

CONNECTION

Create content that felt personal and human rather than corporate.

ACTION

Give audiences a clear next step—from learning more about Tori's work to exploring speaking, coaching, and consulting opportunities.

GRAPHIC DESIGN & CREATIVE

Giving the new brand a visual language

I created and adapted visual assets across digital marketing channels to help establish a recognizable and cohesive look for the new Tori Stevens brand.

Creative included:

Social graphics
Email graphics
Promotional materials
Speaking/event graphics
Digital campaign assets

EMAIL MARKETING

Introducing the new brand to her audience

Email was an important part of communicating the

transition directly to Tori's existing audience.

Campaign goals:

Introduce the new brand
Re-engage her audience
Drive awareness of her updated digital presence
Encourage readers to learn more about Tori's work
Create content in Tori's own voice

My role included:

Campaign conception

Email copywriting

Content structure

Creative direction

Graphic design

Calls to action

Flodesk implementation

Campaign organization

Performance tracking

Describe your image

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SOCIAL MEDIA

Turning expertise into content people want to engage with

I translated Tori's ideas around leadership, innovation, authenticity, and personal contribution into social content across LinkedIn, Instagram, and Facebook, each designed to build awareness and reinforce her positioning.