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Lily & Bee Fertility

(In collaboration with Iris Partnering)

The Project

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Lily & Bee Fertility is a fertility coaching business founded by Becky, who helps women navigate the emotional and mental challenges of their fertility journeys. Her approach focuses on mindset, stress management, mindfulness, and creating a more supportive relationship with the fertility process.

I supported Lily & Bee Fertility's digital presence through social media content creation, graphic design, caption writing, and blog content. My role was largely focused on taking Becky’s ideas and expertise and turning them into approachable, engaging content for her audience.

MY ROLE

  • Social Media

  • Content Creation

  • Graphic Design

  • Social Media

  • Copywriting

  • Caption Writing

  • Content Ideation

  • Blog Writing

  • Visual Content Development

  • Brand-Aligned Creative

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Social Media

I created a wide range of social media graphics that turned fertility education, mindset concepts, and Becky’s expertise into digestible content.

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This included:

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Educational Content
Breaking down fertility and mindset topics into easy-to-understand social posts.

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Relatable Content

Creating posts that reflected the emotional realities of navigating infertility and helped the audience feel seen.

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Promotional Content
Creating graphics and captions to highlight Lily & Bee's services, resources, and offerings.

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Engagement Content
Developing posts designed to encourage conversation, reflection, and interaction with the audience.

Blog

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