Turning thought leadership into a digital marketing presence

Lyndsey Van Sickle is a professional keynote speaker and workshop facilitator who delivers actionable ideas designed to help audiences apply new skills in both their professional and personal lives.

I supported Lyndsey's marketing efforts by creating and managing social media and email content designed to build awareness, communicate her expertise, and keep her connected with her audience and potential speaking clients.

MY ROLE

Content Strategy
Social Media Marketing
Email Marketing
Copywriting
Graphic Design
Content Planning
Audience Engagement

The Challenge

How do you turn a speaker's expertise into content people want to follow?

For a professional speaker, marketing isn't simply about promoting a service.

It's about continuously communicating why their ideas matter.

Lyndsey needed content that could:

Showcase her expertise
Communicate her keynote topics and ideas
Keep her audience engaged between speaking engagements
Build credibility and authority
Create opportunities for potential clients to learn more
Maintain a consistent presence across multiple platforms

My role was to help translate those ideas into accessible, engaging digital content.

The Strategy

I created content for:

LinkedIn → Thought leadership + professional audience

Instagram → Visual storytelling + accessible insights

Facebook → Community + audience engagement

Email → Deeper communication + ongoing relationship building

The goal was to maintain a consistent voice while adapting the format and messaging to each platform.

SOCIAL MEDIA

Turning keynote ideas into everyday content

I created social content for LinkedIn, Instagram, and Facebook, translating Lyndsey's expertise into posts that could stand on their own while reinforcing her larger brand as a speaker.

CONTENT INCLUDED

Thought Leadership
Ideas and insights from Lyndsey's speaking topics.
Educational Content
Actionable takeaways audiences could apply.
Engagement Content
Questions and conversation starters designed to encourage interaction.
Speaker Marketing
Content highlighting Lyndsey's keynotes, workshops, and expertise.
Personal/Brand Content
Content that helped audiences connect with Lyndsey beyond her professional credentials.

LinkedIn Posts

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Describe your image

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Email Campaign

Taking the conversation beyond social

I also developed Lyndsey's email communications, creating another channel for her to share ideas and stay connected with her audience. Working directly with Lyndsey and reading through materials, I developed emails in her voice to reach her audience.