Nouvie

The Problem

(In Collaboration With Iris Partnering)

Nouvie needed polished, cohesive materials that could communicate its premium brand positioning, business strategy, and product experience in a way that felt elevated, approachable, and easy to understand.

THE SOLUTION

I combined copywriting and graphic design to turn Nouvie’s ideas and information into polished brand materials, including a three-year strategic business plan and a recipe guide featuring signature cocktails and mocktails. The work translated complex business and product information into clear, visually engaging storytelling while maintaining Nouvie’s sophisticated brand aesthetic.

Project 1: Strategic Business Plan

I designed and developed Nouvie’s Three-Year Strategic Business Plan, transforming the company’s strategy into a polished, presentation-ready document.

The plan communicated Nouvie’:

Vission, mission, and purpose
Brand pillars
Consumer opportunity
Strategic positioning
Competitive advantages
Three-year growth strategy
Sales and distribution strategy
Target markets and metrics

I combined copy organization, visual hierarchy, typography, imagery, and layout to make the strategy feel approachable and engaging rather than like a traditional business document.

Project 2: Recipe Guide

I designed and developed Nouvie’s Recipe Guide, transforming a collection of signature cocktail and mocktail recipes into a polished, branded visual experience.

The guide featured:

Signature cocktails and mocktails
Drink names and flavor profiles
Ingredients and measurements
Glassware and equipment
Garnishes
Step-by-step preparation instructions

I combined copy organization, custom graphics, product imagery, typography, and layout to make each recipe easy to follow while creating a cohesive guide that feels like an extension of Nouvie’s premium brand experience

Project 3: Retail Capability Statement

I designed and developed Nouvie’s Retail Capability Statement, transforming key brand and product information into a polished, sales-focused marketing piece.

The statement communicated Nouvie’s:

Brand overview and positioning
Product offerings
Key product attributes
Retail strengths
Existing hospitality traction
Target retail partners
Brand value proposition

I combined copy organization, visual hierarchy, product imagery, branded icons, typography, and layout to create a professional piece that communicates Nouvie’s value clearly while maintaining its premium, sophisticated brand aesthetic.